The three-year Effitires contract follows a competitive tender and is the third successive renewal awarded to Michelin after De Rijke first outsourced its tyre management 10 years ago.
Under the new cost-per-kilometre deal, Michelin Solutions will manage 4,000 tyres fitted to De Rijke’s Northern Europe fleets, with the contract structured to maximise compliance, safety, uptime and fuel efficiency.
Michelin’s X Multi range tyres will be used, and the contract includes regrooving to maximise product lifespan. A full tyre audit will be performed three times a year, checking tread depths, damage or abnormal wear, and correcting pressures.
Nominated service partner Euromaster attends De Rijke sites each week to carry out routine tyre servicing work.
Jeroen De Rijke, chief procurement officer and co-owner, says: “We’ve built our business around delivering on time, and the whole Michelin Solutions team supports us in achieving this promise.”
He adds: “Our Effitires policy means we fit fewer tyres over the course of a year – plus processes like regrooving help improve fuel efficiency, and reduce our CO2 emissions.”
