This marks Prometeon’s debut as a product brand in Europe and Turkey. The transition to the new product brand will be gradual, with the new R02 line, developed for regional applications, now available in the UK.
Steve Tift, Prometeon UK and Eire Managing Director, said: “The launch of the Prometeon-branded Serie 02 line marks the beginning of a new phase in the history of our company. In the coming years, the Group will undertake significant investments in both the industrial and commercial areas, with a clear objective: to offer products and services that are increasingly effective in responding to customer needs, with a fully-fledged ‘business partnership’ approach based on mutual trust and respect.”
With the launch of the Prometeon brand, the 02 line is expanding with a new solution for regional applications: the R02 Proway and R02 Proway M1 lines bearing the Prometeon brand, the latter being specifically designed for countries with high operational severity. To better meet customer needs and drawing on the company’s experience across a range of markets, specific products have been developed for different conditions.
The European line is said to strike a balance between mileage, durability and sustainability, ensuring that it satisfies the demands of the most exacting fleets seeking to optimise operating costs.
The new product line is available in the following sizes:
• R02 315/70
• R02 315/80
• R02 295/80
It benefits from the technological package fine-tuned for the Serie 02 line launched in 2022, originating from a research and development programme during which over 6,000 tyres were tested, and more than 200 million kilometres were covered in all weather and road conditions. This programme also benefited from continuous feedback from the Group’s partners on the Serie 02 line already on the market.
Compared to the Serie 01 line, the new Prometeon-branded Serie 02 tyres boast:
• +15% in mileage
• +15% in durability
• +20% in sustainability
• +20% in retreadability
With these improvements, the Prometeon-branded R02 line is claimed to be the ideal product for fleets aiming to optimise operating costs and prioritise sustainability when choosing their partners.
The new Prometeon Serie 02 line is being manufactured at the group's production site in Izmit, Turkey, which also houses one of the company’s research and development centres, alongside those in Italy, Brazil and Egypt. The Izmit facility plays a strategic role in advancing the group’s technology, sustainability and innovation, and was renovated and modernised in 2021.
According to Prometeon, the factory employs 2,000 people and has a production capacity of around 1.85 million tyres per year. Half of its production is exported to 87 countries, primarily in Europe.
Over the past seven years, Prometeon has invested more than 185 million euros in the Izmit facility.
Additionally, the production processes at the Izmit factory fulfil energy efficiency criteria aimed at reducing greenhouse gas emissions. In particular, the plant has obtained the ISO 50001 energy certification.
The Izmit production site also recently received the ISCC Plus certification from the International Sustainability and Carbon Certification (ISCC) organisation. With ISCC Plus Prometeon certifies that the materials it uses derive from bio-based, bio-circular and circular sources.
In line with Prometeon’s green strategy, which aims to reduce the environmental impact throughout the supply chain, from production to sales, the Serie 02 line is also inspired by environmental sustainability criteria. This is underlined by the recent unveiling of the company’s new Coach transport tyre, Prometeon C02 – the first Prometeon tyre with Class A rolling resistance – featuring 80% recycled and certified materials, or materials sourced from renewable sources.
