Fast-growing Sovereign Rotating Machines has set up a joint venture with WAIglobal, in a bid to extend the range and availability of its vehicle rotating electrics in the global aftermarket.
Both organisations' ranges run from starters to alternators, and cover the automotive, heavy duty, industrial, agricultural, marine, outdoor and recreation sectors.
Richard Welland, managing director of Sovereign Rotating Machines, explains that the deal includes everything from ignition distributors to wiper motors, engine management components and fuel systems.
With WAIglobal's reputation for validated product-line coverage and its investment in late-model component development from its manufacturing centre in Shanghai, the deal looks good for both companies and for operators, repairers and workshops.
"Both companies share the same philosophy in our commitment to provide our customers with the very highest levels of quality, service and availability across an extensive range of rotating electrics," comments Welland.
"This is very good news for our customers," adds Jeff Sween, CEO of WAIglobal, "as we are able to jointly increase our aftermarket offering across all sectors, as well as pooling our expertise and resources to provide innovative, OE quality products at market-leading prices."
