Grantham-based Vacu-Lug has announced that it is offering a new streamlined range of truck and bus products from Westlake Tyres.
Vacu-Lug has been UK distributor for Westlake for two years and the relationship is managed by Zenises, which focuses on European distributors for the Westlake range.
Zenises' general manager Jorge Crespo describes the relationship as "a great success", saying Westlake is now positioned strongly as a premium economy product.
"There's a good match between Vacu-Lug and Westlake regarding the product range and strategic intent," says Crespo. "We rate Vacu-Lug very highly."
He cites Vacu-Lug's marketing and brand positioning as a key factor in Westlake's growth in UK sales over the past two years, underpinned by the manufacturer's strategy to focus its designs on the European market.
