Isuzu ramps up its UK truck operation24 June 2022

Left to right: Pete Murphy and Stuart Beeton

Having celebrating its 25th consecutive year in the UK, the truck manufacturer is embarking on a planned programme of expansion based on developing a significant increase in sales levels for the Isuzu brand in the UK during 2022.

ITUK’s managing director, Pete Murphy explains, “Following the conclusion of Brexit at the end of 2020, the supply of our product has become a much more streamlined process, with the added benefit of the removal of previous volume restrictions. Our vehicles now come fully-assembled direct from Isuzu Motors in Japan, which will enable us to quickly expand new truck sales within those sectors in which we have built a strong reputation over the last 25 years.”

Throughout 2022, Isuzu Truck UK is forecasting a doubling of the unit sales achieved during 2021, which was previously the best year ever achieved in the company’s UK history.

Murphy continues, “Our UK dealer network is fully prepared to handle the industry’s changing operational and legislative requirements as well as the ever-evolving landscape faced by our customers.”

Part of the recent changes at ITUK’s head office has seen the appointment of Stuart Beeton as head of sales, product and marketing. He joined the company just over six months ago, having spent all of his career in the commercial vehicle industry at both manufacturer and dealer level.

His role at ITUK encompasses developing the sales operation at both fleet and dealer levels, together with the introduction of enhanced product development programmes, working with both Isuzu Motors and bodybuilder partners, while also building upon the company’s marketing operation.

Transport Engineer

Related Companies
Isuzu Truck (UK) Ltd

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