By participating in the Michelin Challenge Bibendum, Ashwoods Automotive, a producer of affordable low carbon vehicles and systems, is looking to expand into mainland Europe.
It is the first time Ashwoods has been involved in a European event, and is using the event to attract fleet customers and automotive partners and promote its technology.
"We have received a lot of interest in our low emission vehicles and hybrid components from the European market," says Mark Roberts, managing director of Ashwoods. "The Michelin Challenge Bibendum is a highly regarded event and a fantastic place to do business. It will allow potential customers or partners to experience our products and discuss the opportunities available."
Ashwoods produces the Hybrid Transit, the UK's best-selling hybrid van. Based on the Ford Transit, its kinetic energy recovery system helps reduce fuel consumption – and CO2 emissions – by 15-25%. From these fuel savings, the system can pay for itself in as little as three years.
Through the development of Hybrid Transit, Ashwoods has produced a highly robust and cost-effective Battery Management System (BMS). This is suitable for a wide range of EV and hybrid vehicle applications and is marketed by its sister company, Ashwoods Energy.
