Judging for the UK dealer award scores contenders on key performance areas including sales, service, parts and prerequisite targets – where Imperial Commercials outscored all other DAF dealers.
Notably, the dealer’s locations in Doncaster, Grimsby, Scunthorpe and York all scored above the ‘A-Grade’ threshold, which looks at KPIs such as MOT pass-rates and DAFaid roadside assistance performance.
The Hull truck dealership’s recognition on the international stage came after business performance was measured against truck sales, R&M contracts, parts sales and customer support.
Sukhdev Singh, Regional Director at Imperial Commercials, said: “DAF Trucks is renowned in the commercial vehicle industry as the benchmark provider of aftersales services – recognition of our own efforts at dealer level, therefore, is extremely rewarding.”
At the UK awards event, Imperial Commercials in Halesowen, West Midlands, was announced as used truck dealer of the year.
Pictured (L-R) receiving the UK dealer of the year award are: Imperial Commercials’ Keith Silvey, area sales manager, and Sukhdev Singh, regional director; Robin Easton, DAF Trucks managing director; and Tyrone Aaron, area sales manager for Imperial Commercials.
