Luca Sra is the new managing director of Iveco UK, with responsibility for the UK and Ireland.
His appointment follows a series of strategic organisational changes at the trucks OEM, affecting its sales and marketing structure.
Sra joined Iveco in 1997 as an area product manager for the firm's light commercial vehicle range in Italy.
He has worked in Italy and Turkey, most recently as sales director for Iveco's home market in Italy - a position he has held since November 2008.
Sra's move to the UK follows the promotion of Henk van Leuven, 58, to the new role of worldwide network director Iveco Truck & Bus. Van Leuven has been managing director of Iveco since March 2007, in addition to heading up Iveco's operations in the Benelux and Scandinavian markets.
