Motor Wheel Service Distribution (MWSD) has launched a campaign to promote its Xlite polished forged aluminium commercial vehicle wheels, following the news that “a major manufacturer” has stopped selling competitive units.
The company, which holds exclusive rights to the distribution of Xlite throughout the UK and Europe, says demand is growing.
"Forged aluminium wheels come in three progressive finishes – machined, polished and premium, which in our case is called Xbrite – and our share of sales across these options is largely equal," states John Ellis, managing director of MWSD.
"Not only will we increase sales in [the polished wheel] sector, but it will open doors to push the entire Xlite portfolio," he adds.
Advantages of operating with forged aluminium wheels include increased payload, and reduced fuel consumption, CO2 emissions and wear.
