Continental Tyres has promoted Tracey Hyem from brand manager for passenger car tyres to commercial marketing manager.
As marketing manager for Continental's commercial vehicle and industrial product lines, she is now responsible for truck, bus, coach and off-highway sales.
"We at Continental continue to support and work with customers to ensure they achieve the lowest whole life cost from their tyres," states Hyem.
"I am excited about working closely with our customers to help them achieve their targets and, in particular, my team and I plan to take the ContiLifeCyle concept to the next level, with the introduction of an extended retread range," she adds.
