Wychwood Brewery’s promotional Mercedes-Benz Unimog took centre stage at its parent company’s annual conference, after the graphics team at Bevan Group pulled out all the stops to complete the truck’s special livery on time.
Joanne Wyke, Wychwood’s senior brand manager for its Hobgoblin beer, says: “Delays by another supplier meant that Bevan were right up against it. so we’re really grateful that they managed to turn the vehicle around in time for us to present it at our conference.”
Facing a tight deadline, Bevan’s graphics manager Mike Butterly and colleague Lee White printed the Hobgoblin-branded vinyls over a weekend then worked long into the night to apply them.
The all-terrain Mercedes-Benz Unimog – dubbed the HobMog – tows a beer can-shaped bar trailer and is used to promote the brand at music and food festivals around the country.
