Supplied by dealer Midlands Truck & Van, the West Midlands-based retailer's Atego 816s have S ClassicSpace cabs and are fitted with Luton dropwell bodywork by M6 Motor Bodies. They are the subject of a funding agreement with InnoVent Leasing.
The 816 model specified by Lee Longlands is powered by a 156bhp version of the four-cylinder OM 934 engine; other Atego models employ the six-cylinder OM 936.
A quality image is important, says Lee Longlands' financial director Darren Campo: "Ours is a premium brand, just like Mercedes-Benz. Customers like to see us turn up outside their homes in the very best vehicles.
"Image aside, though, we also need trucks which are technically advanced and robust, because they have to be out on the road and earning, not stuck in the workshop," he adds.
"We're confident that when it comes to efficiency and reliability, the fleet will prove to be second to none."
The vehicles are being inspected and serviced by Midlands Truck & Van under a Mercedes R&M contract.