SHB's fleet comprises 4x4s, LCVs, specialist HGVs such as traffic management vehicles and other more specialist options such as ATVs, variable message sign trailers and vintage Land Rovers dating back to the 1940s.
SHB's commercial director Nicky Simpson says the tyre firm's national reach was crucial to the decision: "We cover the entire country and our customers need a tyre partner that has the capacity and capability to reach them, wherever they are."
ATS will also supply SHB with extensive reporting to ensure maximum lifespan of the tyres. "The level of care ATS Euromaster puts into reporting was another reason for selecting them as our tyre partner," adds Simpson.
"We have an option of weekly or monthly reports according to preference, while the preventative maintenance that is carried out as a result of regular inspections keeps operating costs low and helps ensure we remain the popular and competitive choice for vehicle hire."
ATS Euromaster will fit tyres according to SHB's tyre policy as well as to customer preference if required.