First UK Bus has launched a mobile website designed to give customers, accessing First bus from smart phones, improved information.
The mobile site, which was launched by the UK's largest bus operator on 1 September, is highly automated and First says it expects to see visits increase to around 400,000 in the medium term.
"Our mobile website represents the latest initiative to improve our service offering to customers," comments Giles Fearnley, managing director of First UK Bus.
"Increasingly, our customers are using smartphones to access timetables and other information. Our new mobile website will make that altogether easier."
