Top management at Volvo Trucks UK received a soaking yesterday afternoon as they took part in the Ice Bucket Challenge in aid of the Motor Neurone Disease Association (MNDA) charity.
The team of 14 people, which comprised Volvo Trucks executives and managing directors from the dealer network, were motivated to take part, says Volvo Trucks' marketing & PR director Amanda Hiatt, following the untimely death, in 2013, of retired Volvo employee Martin Phippard.
"Martin was an amazing man," explains Hiatt. "He was loved and respected by customers and colleagues alike. He bore his struggles with Motor Neurone Disease with the tremendous strength of character he displayed throughout his life."
In the tradition of the Ice Bucket Challenge, Volvo Trucks nominated the executive management teams at rival truck manufacturers DAF, Mercedes-Benz, MAN and Scania to take part.
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