BPW is expanding its digitalisation strategy with QR codes to make it easier for workshops to identify and order spare parts.
A mobile app enables the product information to be accessible directly on a smartphone or tablet.
Users simply scroll through product lists by swiping with their finger and zoom in on details of product drawings with two fingers. The menu graphic is automatically optimised for the device, and provides information in the language already set on the device.
“We took special care when designing the app to ensure an intuitive user experience and consistent information quality right from day one,” says Dr Markus Kliffken of BPW.
“All technical drawings and dimensions are on a uniformly high level. The QR code enables us to expand the range of services and information on a step by step basis in the future.”
