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Bridgestone CV OE tyre sales reach seven-year high

Bridgestone says June 2015 represented its best month for truck and bus radial original equipment (OE) tyre sales for seven years.

National fleet sales manager Chris Buchanan says increasing requests from fleets for the premium product, coupled with a fast, efficient response to demand, have driven sales to the new record.

"It has been a three year process to get to this point, where relationships have been forged and where we've really explained the benefits of our premium products," explains Buchanan.

"Price is always an issue, but fleets really appreciate the longevity of our tyres, not to mention the technology that goes into each and every one of our tyres," he continues.

"However, I feel that our efficient response to any fleet request really does separate us from our competitors and our bespoke, tailored team can turn around any order in seven days or under."

Buchanan makes the point that, with some 190 tyre and wheel combinations available, such service plays "a huge part" in Bridgestone's OE offering to fleets.

June's results top off an impressive first half for Bridgestone's commercial vehicle tyres team, which has already returned positive achievements, including a series of new fleet wins and contract extensions.

Bridgestone OE customers now, include Dennison Trailers, Fruehauf, Gray & Adams, Cartwright Trailers and Dennis Eagle vehicles.

And recent additional wins include Axis and Arla s, as well as First Bus group.

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