Volvo Trucks has begun 2013 with a multi-media marketing campaign that aims to "showcase the company's user-friendly suite of solutions" available for operators to maintain 'O' licence compliance and hence improve OCRS scores.
Titled 'The Science of Compliance', the campaign covers: Dynafleet online Telematics, with driver and truck information monitored via the internet; real-time fault diagnostics; Volvo service point online maintenance planning; active truck load monitoring; and accredited Driver CPC courses.
"We are working hard to get the message across to transport operators that Volvo Trucks is much more than a truck manufacturer," says Volvo Trucks commercial aftermarket director Tony Davis.
"We aim to help operators apply a somewhat more scientific approach to 'O' licence compliance by using Volvo's user-friendly solutions. Having trucks off the road because of non-compliance issues has a direct effect on uptime and therefore your businesses' bottom-line," he adds.
